To the untrained eye, it’s unclear what differentiates regular writers from SEO content writers. In reality, there is a big difference. An SEO writer is tasked with optimizing the content for search engines, meaning they work to make sure that when users search a term related to their niche, the article shows up in the first few pages of results. They also have to take into account how people interact with web pages on different devices and what keywords are important. So, should you be hiring an SEO content writer or not? Let’s find out.
What Does An SEO Writer Do?
Professional SEO content writers must be well versed in not only SEO content writing but also marketing strategies, keyword research, and development, as well as digital content marketing tactics. They have to be able to go into great detail about a specific topic without boring the reader.
More often than not, SEO content writers have to write about a specific niche or industry in order for their articles to get ranked in SERPS. An SEO writer may also need to conduct research, for example, if they are writing a piece on writing for SEO purposes. Furthermore, they should also have a working knowledge of the following:
- on-page SEO copywriting
- generating organic traffic to your website
- SEO best practices
- on brand creative writing for blog posts, web content post, website copy
- search queries
- SEO community
- searcher intent
- developing an SEO strategy and content strategies such as linking
- click through rate
- effective keyword stuffing techniques
- target keyword
- landing pages
- search engine rankings
- search volume
- keyword density, relevance, and analysis
- understanding competitors and keywords
- planning an outline to meet your objectives and goals based on searches and quality testing
- anchor text
- SEO copy
- headline writing
- market research skills
- search intent
- sales pages
- website traffic
- target keywords
- Google and other search engines
When To Hire SEO Content Writing Services
There’s no one-size-fits-all rule of thumb as to whether you should hire SEO content writing experts or not. However, SEO writing professionals will do much better if they don’t try to tackle a whole site or even a whole industry, but rather focus on one subject and do it well for their clients. If you’re trying to optimize a huge site, you’ll rarely get the quality of content that would get your attention.
There are many reasons to hire an SEO content writer or keywords copywriter to handle topics the right way. Before you get a quote, here are some clear guidelines and tips to help you process and determine whether it’s time to look for a professional or not:
1. You’re writing a lot of content, but the traffic isn’t growing
So your websites already have tons of content and topics on it. From articles and blogs to product and service descriptions to other forms of copy, but it isn’t ranking well and your ideal clients can’t find you. What do you do now? Search engines give more weight to an article that ranks higher and is thoroughly researched and written by SEO content writing professionals. If your site doesn’t appear in search results and you’re writing consistently, then it’s time to hire an SEO copywriter.
2. You’re doing a great job but still not getting the reach or visitors you want with your method or process
If you’re writing articles and content on a regular basis for your company but they still don’t rank, then you’ll want to enlist the help of an SEO keyword writer over other SEO experts and strategists or an AI tool. It doesn’t matter how well you write and what articles you manage to get indexed. If the company SEO content and keywords you use isn’t optimized for search engines and your users, it will never rank or generate much traffic.
3. You’re not an SEO content writing pro but you’re trying to target a specific niche
Not everyone who writes on a certain topic is an expert. However, for business owners who don’t have don’t have the necessary experience, it’s time to hire someone with more knowledge on writing SEO content. There are many factors why an SEO content writer or SEO copywriting service costs more than your regular writer. You are investing in someone who will do keyword research to take your internet or web content on the first page of the search engine and generate you a lot of traffic.
The Benefits Of Hiring An Experienced SEO Content Marketing Expert For Your Website
There are many studies proving the outcome you’d get if you were to hire an actual professional to do your SEO content writing for you. In fact, I even have a handful of results and services that prove exactly what I mean by this.
High Quality SEO Writing And Content Marketing Drives Search Engine Optimization
The reason why search engine optimization writers are in such high demand is because they know how to write content that gets noticed fast on Google. Sure, you may be able to get your hands on a decent writer. But you’ll never be able to replicate the same results on search engines like Google.
That’s why it’s important to find a balance. You don’t want to hire an SEO content professional that isn’t well-versed in writing blog posts just as you shouldn’t hire a writer with no knowledge of SEO or the Google algorithm. Finding that perfect harmony will help you achieve the outcome you need for your website much more efficiently than you would be able to otherwise.
More Traffic Will Help You Make More Money
If I had to pick just one reason why you should invest in an SEO content writer, it would without a doubt be because you want more customers. And if you want to have more customers, then you need to rank higher on search engines. It’s such a simple connection that it’s almost hard to believe that many companies still don’t see the light.
Finding The Best SEO Content Writer For Your Project
Choosing the right person to handle your website content is important. It could determine whether or not it’s a success, whether or not the project gets completed on time and on budget. Choosing the right SEO content writer to match your brand tone is necessary to your success.
It’s worth noting that working with an amateur SEO content writer could seriously damage your site. You will need to be careful in this situation as it can cost you massive amounts of money and time before you get an uninterrupted flow of top-quality content.
You might end up with overused keywords, low-quality web page and blog post, nearly no SEO efforts, and bland sales copy for your brand.
Making the choice is hard, and scouting for talent is even harder. To make it easier on you, here are a few things you should consider:
1. Make Sure Your SEO Writers Care About Their Job And Your Project
Some SEO content writers can be too blunt and uninterested. You probably want someone who will help and support you with the project, not be an obstacle. At least a decent writer will read your requests carefully and offer their feedback on your ideas. They should take an interest in getting to know you and your business, so they can write better page content that resonates with your target audience.
On the other hand, the best SEO post content writers will ask you questions about your business, its strengths, its unique selling points and the people who visit your site. They should also pay close attention to what you want to accomplish with your content pieces. If you want your readers to be enlightened on a specific topic, they should be able to deliver informative insights that are backed up by research and stuffed with keywords on each page to improve your search engine rankings.
2. Check Their List Of References
Copywriting candidates should be able to provide you with a list of references and past clients, so you can see what kind of work they are capable of doing. Remember, it’s not just about writing skills – it’s about their ability to deliver quality content results. And nothing proves results more than testimonials and references. You should keep in mind that there are a few ways to get fake testimonials, so read carefully between the lines and don’t rely on someone who is too eager to please.
3. Look At Their Social Media Profiles
If you want the best SEO content writers on the market, they will likely be quite popular in their industry. They should have a presence on social media, and not try to keep themselves shrouded in secret. This will give you a better insight into their mindset and how they approach challenges. Before discussing anything else with them, check their social media profiles to see what your potential writer is like in real life. Keeping an eye on them will make sure that they are at least living up to their reputation online.
4. Make Sure They’re Confident
Confidence is an important quality for any writer. It shows that they are comfortable enough to handle the project you have assigned to them. There’s nothing worse than a writer who is too shy to ask questions or too timid to be vocal about their thoughts on your content. A confident and skilled SEO content writer will always be able to find ways of improving your content, adding value and ensuring that your target audience is engaged.
Make sure you measure their expertise using more than just their SEO training. Take a look at:
- past content for websites and projects
- internet, marketing, keyword, and user experience expertise
- case studies they’ve written
- their strategy for businesses they’ve worked with
- service and leads performance
Content Writing Vs SEO Copywriting: The Difference
Let’s make one thing clear. There are two kinds of content writing: copywriting and content writing. While they both work to achieve the same goal – getting the best possible results out of your website – they are different enough to function in a different role.
Copywriting
Used when you want to convey a specific message and make a specific piece of content. The idea is to create the content so it sounds good, flows naturally, and can be easily understood by your target audience. While your copywriting might sound great and appear as though it will work wonderfully in its current state, you have to be extra careful to ensure that it will be received well by readers.
Copywriters typically tackle projects like caption, script, description, generating leads for your service, and web copywriting.
Content Writing
On the other hand, a content writer is used when you want to give your website visitors what they need and want. Regardless of the industry in which you work, your content needs to be informative, useful and easy to digest. The main difference between SEO copywriting and content writing is that the latter will approach each project as a whole, rather than trying to create an individual piece of content.
The best SEO content writers are able to do both at a high level. They will know how to create compelling and engaging copy as well as how to integrate it into your website’s overall structure for optimum results.
The Takeaway: Do You Need An SEO Content Writer
Hire a native English speaking SEO content writer for your US based business. They not only make your life easier, but they’re also one of the best investments you can put towards growing and scaling your company. They will ensure that your website stays at the top of search engines, always giving you a competitive advantage over the competition.
I’m a 9 year SEO veteran who has mastered the fine art of writing compelling content using highly researched competitor keywords in order to get a business website over the hump in Google SERPS.
Website rewriting services are needed when a site gets stuck in search ranking, and requires the perfect balance of readability, keyword research and salesmanship to market a company using SEO best practices.
